
On my visit to the one-room shop and museum, a child’s birthday party was just wrapping up and there were magic tricks being demonstrated at the store counter.

Most is from the private collection of Fantasma’s CEO Roger Dreyer and has rarely been on public view, although you may have seen the metamorphosis chest in the corner at the Houdini: Art and Magicexhibition at the Jewish Museum. The museum, opened in 2012, is within the Fantasma Magic shop and has a couple hundred objects on display, as well as some 1,500 items in its archives. Yet go through the nondescript Midtown lobby and take the elevator to the third floor and you’ll find yourself in the Houdini Museum.

Few who walk the busy blocks around Penn Station in New York likely notice the small signs for a magic shop below the scaffolding on Seventh Avenue.
